Aldi has revealed the 99p price rule it is introducing for a limited time as one of the summer's biggest sporting events kicks off. Supermarkets across Britain are busy promoting their World Cup deals as the football is in full swing, but there is also Wimbledon. The tennis tournament starts today (Monday, June 29) and lasts until Sunday, July 12. With that in mind, Aldi has launched a special deal for the occasion.

It is one of several UK supermarkets celebrating Wimbledon 2026 with special offers and products. M&S, for example, has brought back its viral strawberries and cream sandwich, which made waves when it hit supermarket shelves last year. It has also introduced new seasonal treats such as its Wimbledon-inspired sweet dips. However, Aldi is keeping it simpler with its offer.

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The UK's cheapest supermarket has revealed that it will be selling Nature’s Pick British Strawberries for just 99p (227g). This pack of strawberries is 55% cheaper than its rival M&S, Aldi says, as strawberries at the latter cost £2.20.

It comes as Aldi expects to sell a staggering five million punnets over the Wimbledon fortnight. It has been confirmed that the deal will run from June 29 until the end of Wimbledon.

It says it sold almost 1,700 tonnes of the British staple fruit during Wimbledon last year, which is equivalent to around 4.5 million punnets.

Meanwhile, Aldi customers can get Everyday Essentials Wonky Strawberries (227g) for £1.19, Nature’s Pick British Strawberries (400g) for £1.99, Nature’s Pick British Strawberries (600g) for £2.79, and Specially Selected British Grown Strawberries (400g) for £2.85.

Additionally, Aldi is celebrating by offering thousands of free strawberries to shoppers visiting the Wimbledon store between June 29 and July 3.

Strawberries and cream have been a long-standing Wimbledon tradition, and they are served every year at the tournament. However, the trend has spilt over into home viewing, with many people buying these two ingredients to recreate the Wimbledon experience at home.

It dates back to the Victorian era, when strawberries were only available seasonally, usually in June and July. Therefore, they became synonymous with the world-famous tennis tournament held in London every year.