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Burberry targets expansion as it returns to profit

BBC Published May 26, 2010 Reviewed Jul 2, 2026 ✓ Reviewed by citations.press editors
Citation-ready fact
Burberry reported pre-tax profits of £166m for the year ending March, after a £16.1m loss the previous year due to Spanish operations charges.
166 million GBP · pre-tax profits16.1 million GBP · previous-year loss
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Citation-ready fact
Burberry opened 21 new stores and closed 9 stores in the past year.
21 stores · new stores opened9 stores · stores closed
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Citation-ready fact
Burberry’s sales rose 7% to £1.28bn.
7 percent · sales growth1.28 billion GBP · total sales
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Citation-ready fact
Burberry’s adjusted profit rose 23% to £215m, factoring in one-off items and a favourable exchange rate.
23 percent · adjusted profit growth215 million GBP · adjusted profit
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Citation-ready fact
Burberry shares rose 7.6% to 659 pence in afternoon trading.
7.6 percent · share price increase659 pence · share price
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Citation-ready fact
Burberry plans to open 20–30 stores worldwide this year.
at least 20 stores · planned new storesat most 30 stores · planned new stores
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Citation-ready fact
Burberry recorded double-digit sales growth in Europe and Asia Pacific.
more than 10 percent · sales growth
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Luxury fashion designer Burberry has returned to profit after opening new stores and spending more on online marketing

Burberry reported pre-tax profits of £166m for the year to March. A year ago it made a loss of £16.1m, hit by charges at its Spanish operations.

In the past year it has opened 21 new stores and closed nine. It plans to open 20-30 stores this year worldwide.

The group has also focused on promoting the Burberry brand online.

Sales rose 7% to £1.28bn, with the company recording double-digit sales growth in Europe and Asia Pacific.

Adjusted profit rose 23% to £215m, taking into account one-off items and a favourable exchange rate.

Stores in London in particular benefited from favourable currency movements and increased tourism.

"Looking forward, while mindful of the economic environment, Burberry plans to build on its strong financial position by accelerating investment in growth initiatives in retail, digital and new markets, while continuing to enhance the brand," said chief executive Angela Ahrendts.

Burberry shares were up 7.6% at 659 pence in afternoon trading.

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