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Currys hands outgoing boss Alex Baldock £2m pay rise

City AM Published Jul 30, 2026 Reviewed Jul 31, 2026 ✓ Reviewed by citations.press editors
Currys hands outgoing boss Alex Baldock £2m pay rise
Currys awarded Alex Baldock a total pay package of £6.3 million in 2023, representing a 54 percent increase from the £4.1 million paid in 2022.
6.3 million · Alex Baldock54 · Alex Baldock Currys, company
Alex Baldock's base salary increased by 1 percent to just over £1 million in 2023.
1 · Alex Baldock1 million · Alex Baldock Currys, company
Alex Baldock's performance incentive payments more than tripled to £5.2 million in 2023.
5.2 million · Alex Baldock Currys, company
Alex Baldock will be allowed to hold shares worth up to 250 percent of his final salary for two years after leaving Currys.
250 · Alex Baldock Currys remuneration committee, remuneration committee
Alex Baldock sold more than 1.7 million shares in Currys at an average price of 165 pence, generating a sale worth nearly £2.9 million in 2023.
more than 1.7 million shares · Alex Baldock165 pence · Alex Baldock2.9 million · Alex Baldock Alex Baldock, CEO
Currys allowed executive directors Alex Baldock and Bruce Marsh to claim up to 175 percent of their salary in bonuses in 2023.
175 · Alex Baldock and Bruce Marsh Currys, company
Currys posted an 18 percent increase in pre‑tax profit to £153 million in 2023.
18 · Currys153 million · Currys Currys, company
Currys launched a £50 million share buyback scheme in 2023.
50 million · Currys Currys, company
Currys shares rose by 0.7 percent to 168 pence in 2023.
0.7 · Currys shares168 pence · Currys shares market, stock market
Currys announced Frederik Tonnesen, the current boss of its Nordic operations, as Alex Baldock’s successor in 2023.
Currys, company

FTSE 250 giant Currys has handed its outgoing boss Alex Baldock a more-than-£2 m pay rise, capping off the chief executive’s successful turnaround of the business.

The electrical retailer handed Baldock a £6.3m total pay package this year, marking a 54 per cent hike from last year’s £4.1m.

Baldock joined Currys in 2018 and is set to depart at the end of August to join high street chemist Boots as it gears up for a potential London IPO. 

The Currys chief executive saw his base salary upped by one per cent to just more than £1m. But most of Baldock’s pay rise was made up of a huge boost to his performance incentive payments, which more than tripled to £5.2m.

The firm’s remuneration committee said Baldock will not be able to claim remaining performance-based share awards once he steps down. But he will be allowed to hold shares worth up to 250 per cent of his final salary for two years following his departure. 

On Wednesday, Baldock offloaded more than 1.7m of his shares in the retailer for an average price of 165p, in a sale worth nearly £2.9m. 

Currys said it decided to allow executive directors Baldock and Bruce Marsh to claim up to 175 per cent of their salary in bonuses, through performance targets based on earnings and electrical waste. 

“These are all key areas for Currys, where strong performance ensures that we continue to build a differentiated offering from competitors,” the committee said.

Baldock was praised by analysts when he stepped down from Currys in March, with stock broker Panmure Liberum saying the retailer “has never been in better shape”.

His turnaround focused on slimming down the retailer’s store estate, boosting online sales and emphasising its use as a repairs and subscription provider as well as an electricals seller.

Earlier this month, Currys posted an 18 per cent jump in pre-tax profit to £153m and launched a £50m share buyback scheme. 

The electrical retailer has announced Frederik Tonnesen, the current boss of its Nordic operations, as Baldock’s successor. Baldock will join Boots as the high street chemist is caught between sales talks with the billionaire Weston family and plans for a London IPO.

Currys shares rose by 0.7 per cent on Thursday morning to 168p.

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