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European champions set to claim 100m windfall

City PM Published May 26, 2009 Reviewed Jul 1, 2026 ✓ Reviewed by citations.press editors
Citation-ready fact
Manchester United stand to make £100m if they win the Champions League final.
100 £ · Manchester United
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Citation-ready fact
Manchester United would be in line for a £60m windfall even if they lose the Champions League final, according to research commissioned by MasterCard.
60 £ · Manchester United
MasterCard, research
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Citation-ready fact
Host city Rome is set for a £40m boost from fan spending, tourism and the greater likelihood of hosting future events.
40 £ · Rome
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VICTORY in tonight’s Champions League final is worth more to Manchester United than mere sporting glory – the winners stand to make a cool £100m.

The figure takes into account prize money, more lucrative sponsorship deals and television rights, an increase in squad value and a boost to season ticket sales.

Even if they lose this evening, United would be in line for a £60m windfall, according to the research commissioned by MasterCard.

Host city Rome is also set for a £40m shot in the arm, from fan spending, tourism and the greater likelihood of hosting future events.

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