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Google Pac-Man eats up work time

BBC Published May 25, 2010 Reviewed Jul 2, 2026 ✓ Reviewed by citations.press editors
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The Pac-Man Doodle was launched on 21 May to celebrate 30 years since the launch of Pac-Man in Japan.
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The study was based on browsing habits of 11,000 Rescue Time users.
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Google's Pac-Man Doodle consumed almost five million hours of work time according to a study.
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The lost productivity from the Pac-Man Doodle equated to about $120 million, assuming $25/hour wage.
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The Pac-Man Doodle increased average search time on Google by about 36 seconds per user.
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The Pac-Man Doodle increased total work time lost by 4.8 million hours across 504 million unique daily Google users.
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On a typical day, people conduct about 22 searches on Google, each lasting about 11 seconds.
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$120 million would be enough to hire all Google's employees and pay them for about six weeks.
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A single and two-player version of the game was available.

The Pac-Man game Google put on its home page gobbled up almost five million hours of work time, suggests a study.

The playable version of the classic video game was put on Google's front page on 21 May to celebrate 30 years since the launch of Pac-Man in Japan.

The search giant reworked the game so the layout was arranged around letters forming its name.

The Pac-Man game proved so popular that Google has now made it permanently available on its own page.

The statistics on how many people played and for how long were gathered by software firm Rescue Time. It makes time-tracking software that keeps an eye on what workers do and where they go online.

On a typical day, it suggests, most people conduct about 22 searches on the Google page, each one lasting about 11 seconds.

Putting Pac-Man on the page boosted that time by an average of about 36 seconds, the firm said based on the browsing habits of 11,000 Rescue Time users.

The firm believes this is a relatively low figure because only a minority realised that the logo was playable. To play, people had to click on the "insert coin" button which replaced the more familiar "I'm Feeling Lucky" button on 21 and 22 May.

Extrapolating this up across the 504 million unique users who visit the main Google page day-to-day, this represents an increase of 4.8 million hours - equal to about 549 years.

In dollar terms, assuming people are paid $25 (£17.50) an hour, this equates to about $120m in lost productivity, the firm said.

For that money, suggested Rescue Time, it would be possible to hire all Google's employees and put them to work for about six weeks.

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