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Jewellery couple set to sparkle

City PM Published Jun 21, 2009 Reviewed Jun 30, 2026 ✓ Reviewed by citations.press editors
Citation-ready fact
John Ayton and Annoushka Ducas received £50 million from the sale of Links of London in 2006.
50 £ · sale proceeds
John Ayton and Annoushka Ducas, former owners of Links of London
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Citation-ready fact
The Pascal jewellery operation has outlets in almost a dozen venues.
about 12 · outlets
John Ayton and Annoushka Ducas, owners
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Citation-ready fact
John Ayton and Annoushka Ducas acquired the Pascal jewellery operation last year.
1 · acquisition
John Ayton and Annoushka Ducas, owners
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Citation-ready fact
The Pascal jewellery operation is on track to be rebranded by the end of July.
1 · rebranding
John Ayton and Annoushka Ducas, owners
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The former owners of Links of London, John Ayton and Annoushka Ducas, are set to return to the jewellery business with the creation of a new gold collection to be named “Annoushka”. The husband and wife team pocketed £50m from the sale of Links of London  in 2006. The couple acquired the new Pascal jewellery operation last year. It has outlets in almost a dozen venues. These are on track to be rebranded by the end of July.

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