Index  ›  sport  ›  BBC
sport · BBC ↗

Locals rally to buy south Wimbledon pub and secure its future

BBC Published Jun 28, 2026 Reviewed Jul 2, 2026 ✓ Reviewed by citations.press editors
Locals rally to buy south Wimbledon pub and secure its future
The Trafalgar Freehouse has stood in South Wimbledon since 1868.
The Trafalgar Freehouse won CAMRA South West London Pub of the Year in 2024 and 2026.
2024 · award year2026 · award year
Plans to redevelop the pub into a four-storey building with six flats above a bar space were refused by Merton Council in May last year.
4 storey · building6 flat · flats
Cabo Trafalgar Limited, a Community Benefit Society, is aiming to raise £500,000 through share sales.
500000 GBP · funds Cabo Trafalgar Limited, Community Benefit Society
Community-owned pubs have about a 99% survival rate over the 15 years that data has been tracked.
about 99 % · survival rate
Peter Fellows stated that community-owned pubs in London may require £500,000 to £1,000,000 to purchase.
at least 500000 GBP · purchase costmore than 1000000 GBP · purchase cost

An historic south London pub which was threatened with redevelopment is at the centre of a community effort to secure its future.

The Trafalgar Freehouse in South Wimbledon, known as The Traf, has stood on High Path since 1868.

Plans to demolish the pub and redevelop it into a flat block were refused by Merton Council, but campaigners say its future remains uncertain – leading regulars to form a group to try and buy it themselves.

The pub's landlord, Oli Carter-Esdale, told Politics London: "One of the most amazing things is that you'll have people from all walks of life, all ages - you'll have 19-year-olds sat next to 90-year-olds - and that's kind of the magic of a place like this."

Plans to redevelop the pub were refused by Merton Council in May last year.

The proposal would have seen the site replaced with a four-storey building containing six flats above a bar space for the pub.

Merton Council felt the scheme would cause substantial harm to the area's heritage and social value, a view later reinforced by a planning inspector, who highlighted its importance to local identity and cohesion.

While that decision has protected the building for now, campaigners remain concerned.

In response, residents have formed a Community Benefit Society (CBS) in the hopes of buying the freehold and running the pub collectively.

The society, registered with the Financial Conduct Authority as Cabo Trafalgar Limited, is aiming to raise £500,000 through share sales.

Arthur Roberts, a member of the Save The Traf campaign, said: "No matter how much money you put in, whether you buy one share or you buy 100 shares or buy 1,000 shares, you will get one vote, same as anyone else.

"So you get to dictate how the pub will be run or how the money will be spent to improve the pub and obviously you do get the warm and fuzzy feelings of preserving this pub for perpetuity."

Peter Fellows, who is making a documentary about the campaign, said community ownership offered strong prospects but came with challenges:

He said: "Community-owned pubs have about a 99% survival rate over the 15 years that that data has been tracked.

"The main issue is trying to buy them in the first place. There has to be enough of a community and they have to have deep enough pockets to stump up all that cash.

"If you're looking at London prices, you're potentially looking at half a million quid or even a million quid in some places."

Listen to the best of BBC Radio London on Sounds and follow BBC London on Facebook, external, X, external and Instagram, external. Send your story ideas to [email protected], external

This article was originally published by BBC ↗. citations.press indexes the source-backed facts above and links to the original. Something wrong? Corrections policy · Report an error