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Melania Trump NFT earnings surge 28x in 2025 as first lady rakes in nearly $17 million in total earnings, filing shows | Fortune

Fortune Published Jul 1, 2026 Reviewed Jul 3, 2026 ✓ Reviewed by citations.press editors
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Melania Trump earned roughly $17 million in total earnings in 2025.
about 17 dollars · total earnings
Melania Trump, subject
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She raked in $6 million from digital collectibles in 2025.
6 dollars · digital collectibles
Melania Trump, subject
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NFT income in 2025 was 28 times larger than in 2024.
28 times · NFT income
Melania Trump, subject
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Citation-ready fact
Melania Trump earned $6 million from NFTs in 2025, according to her 2026 annual federal disclosure report.
6000000 USD · Melania Trump NFT earnings
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Citation-ready fact
Melania Trump made $216,710.74 from NFTs in 2024, according to her previous federal disclosure report.
216710.74 USD · Melania Trump NFT earnings
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Melania Trump earned over $10.7 million from the Melania film in 2025, according to her 2026 annual federal disclosure report.
at least 10700000 USD · Melania Trump film earnings
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Melania Trump earned over $6 million from the sale of NFTs and other collectibles in 2025, according to her 2026 annual federal disclosure report.
at least 6000000 USD · Melania Trump NFT and collectibles earnings
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Melania Trump earned over half a million dollars from her Melania memoir in 2025, according to her 2026 annual federal disclosure report.
at least 500000 USD · Melania Trump memoir earnings
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Melania Trump launched her first NFT, Melania’s Vision, in December 2021, priced at $150.
150 USD · Melania’s Vision NFT price
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Melania Trump’s Head of State NFT collection sold at auction for $180,000 in January 2022, though Bloomberg reported the transaction originated from her own wallet.
180000 USD · Head of State NFT sale price
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Melania Trump’s POTUS TRUMP NFT collection launched in 2022 at $50 per NFT.
50 USD · POTUS TRUMP NFT price
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Melania Trump’s USA-themed NFT collection launched in June 2023 at $50 per NFT.
50 USD · USA-themed NFT collection price
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The 2026 report listed earnings of over $10.7 million from the Melania film, over $6 million from NFTs and other collectibles, and over half a million from her memoir.
more than 10.7 dollars · Melania filmmore than 6 dollars · sale of NFTs and other collectiblesmore than 0.5 dollars · Melania memoir
Melania Trump, subject
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The Trump family added over $2 billion to the family coffers through crypto ventures.
more than 2 billion dollars · crypto ventures
Trump family, subject
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In 2024, Melania earned $216,710.74 from NFTs.
216710.74 dollars · NFT earnings
Melania Trump, subject
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Melania announced the launch of her first NFT, Melania’s Vision, in December 2021.
Melania Trump, speaker
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The first NFT, Melania’s Vision, cost $150.
150 dollars · cost
Melania Trump, speaker
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Head of State sold at auction for $180,000 in January 2022.
180000 dollars · auction sale
Melania Trump, subject
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The opening bid for Head of State was $250,000.
250000 dollars · opening bid
Melania Trump, subject
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The POTUS TRUMP NFT collection was priced at $50 each in 2022.
50 dollars · price per NFT
Melania Trump, speaker
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The USA‑themed NFT collection launched in June 2023 with the same $50 price tag.
50 dollars · price per NFT
Melania Trump, speaker
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Melania Trump made 28 times as much income from NFTs in 2025 as she did the year before, according to a 2026 annual federal disclosure report. Of her roughly $17 million in total earnings, she raked in $6 million from the digital collectibles

The page of the report listing her assets and income states Melania Trump earned over $10.7 million from the Melania film; over $6 million from the sale of NFTs and other collectibles; and over half a million from her Melania memoir. 

The new report arrives in a wave of federally required financial disclosures that reveal a stunningly large amount of crypto-related holdings for the Trump family. The president and his sons alone added over $2 billion to the family coffers through their crypto ventures. 

The first lady has launched multiple NFT collections over the past five years, with the previous disclosure report showing she made $216,710.74 from them in 2024, meaning that 2025’s figure was roughly 28 times as large. 

Melania announced the launch of her first NFT, Melania’s Vision—a watercolor of her eyes—in December 2021, available for purchase only in the second half of that month. She said a portion of the proceeds would go toward children aging out of foster care. It cost $150

Her next NFT collection, Head of State, sold at auction for $180,000 in January 2022, but Bloomberg reported the blockchain evidence suggested the transaction came from Melania’s wallet instead of another buyer. The opening bid for the NFT was $250,000

Her POTUS TRUMP NFT collection also launched in 2022, priced at $50 each, to commemorate “important moments in our Nation’s history,” according to Melania, and she launched a similar USA-themed collection in June 2023 with the same price tag.

The Trump Organization and the White House did not immediately respond to Fortune’s requests for comment.

Her website currently lists a digital collectibles section with sold-out NFTs: On the Move, The MetaRose, Women’s History Month Collection, Head of State, and Melania’s Vision.

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