Novak Djokovic joins investment firm with stake in Mexico

Novak Djokovic has joined General Atlantic, the firm that holds and investment in Mexico football’s Azteca Stadium.

The Serbian tennis player – who will take on Wu Yibing at Wimbledon next week as he looks for an unlikely 25th Grand Slam title – will act as a global strategic advisor for the firm that has a large minority stake in Grupo Aguilas, the organisation that invests in Mexican Liga MX’s Club America and the iconic Azteca Stadium.

The firm has over $125bn in assets under management.

The 88,000-capacity Azteca Stadium could stage a Fifa World Cup knockout tie between Mexico and England in July, should both sides qualify for the next phase of the tournament in their current group locations.

“Novak’s discipline, tenacity, and drive have defined his career at the highest level of competition,” Bill Ford, chairman and chief executive of General Atlantic, said. “He brings a global perspective and a commitment to continuous growth that aligns deeply with our culture and values.

“We are thrilled to welcome Novak to the General Atlantic team and look forward to partnering with him to create enduring value for our clients and portfolio companies.”

It comes after Prime Video announced Novak Djokovic: The Wolf in Winter, a documentary on the tennis star who has often been a controversial pantomime figure across the circuit.

And his move into investment advisory roles comes weeks after former Red Bull Racing boss Christian Horner joined Oakley Capital – who are looking to invest into SailGP.

Djokovic said: “General Atlantic has spent decades backing founders who refuse to accept the limits others set for them – that instinct resonates deeply with me.

“The principles that drive performance at the highest level of sport are the same ones that build great businesses: discipline, long-term thinking, and the courage to keep improving. I look forward to contributing to the next chapter of what Bill and the team are building.”