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Petrol station 'marketing' to blame for 40c Adelaide petrol price spike - ABC listen

ABC Published Aug 7, 2023 Reviewed Jul 3, 2026 ✓ Reviewed by citations.press editors
Citation-ready fact
RAA Senior Manager Mark Borlace stated that a typical Adelaide petrol price cycle lasts around a fortnight.
Mark Borlace, RAA Senior Manager
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Citation-ready fact
RAA Senior Manager Mark Borlace said missing a typical Adelaide petrol price cycle likely adds 20 or 24 dollars to the cost of a refill.
or 20 AUD · cost of a refillor 24 AUD · cost of a refill
Mark Borlace, RAA Senior Manager
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Citation-ready fact
RAA Senior Manager Mark Borlace said many Adelaide petrol price cycles are initiated by independent petrol stations.
Mark Borlace, RAA Senior Manager
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Citation-ready fact
RAA Senior Manager Mark Borlace said independent petrol stations use price cycles as part of their marketing strategy because they sell more than just fuel.
Mark Borlace, RAA Senior Manager
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"A typical price cycle in Adelaide, it's normally around a fortnight", said RAA Senior Manager, Mark Borlace. "If you missed it, you've probably added 20 or 24 bucks to the cost of a refill".

"A lot of these price cycles are initiated by the independents".

Speaking with Sonya Feldhoff, Borlace said, "They're actually doing it as part of their marketing strategy, because they don't just sell fuel".

This Port Road service station is just one of the Adelaide outlets with petrol at the highest prices since the beginning of the war in Ukraine.

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