Tesla Claims 54% Of Sagging U.S. EV Market In June, Rivian Sales Up: Cox

Tesla continues to account for more than half of all EVs sold in the U.S. The bad news is that sales dropped sharply from May.

New EV sales totaled an estimated 74,967 units in June, down 15.2% from May and 27.8% from a year earlier, according to Cox Automotive’s June figures. “But Tesla’s share of total EV sales increased to roughly 54%, as its sales decline was less severe than the broader market,” Cox said.

EVs accounted for 5.4% of total new-vehicle sales, a decline from May, as the EV market “remained softer than last year,” said Cox.

Tesla remained the volume leader with 40,460 units sold, followed by Rivian, Toyota, Cadillac and Hyundai, Cox said. Rivian was the only “higher-volume EV brand” to post a month-over-month sales increase in June, rising 8.3% from May and moving into the No. 2 position, Cox said.

In the second quarter, a “majority of automakers” reported lower EV sales, according to Cox. “Despite softer demand, Tesla remains the clear leader in the U.S. EV market," Cox said. Though its sales were off more than 10% in the first half of the year, Tesla still accounted for roughly half of all EV sales in the U.S.

Used EV sales declined 15.6% month over month in June to 35,253 units but remained 20.3% higher versus 2025, Cox said. “The market was again led by Tesla, with 12,848 units sold through non-Tesla dealers, a slight decline from May,” the automotive market data and research firm said. Sales of used Hyundai, BMW, Ford and Chevrolet EVs rounded out the top five. “Despite the monthly pullback, used EV sales remained well above year-ago levels,” according to Cox.