Thrilljoy’s PIX! Line Returns To SDCC 2026 With 21 Exclusives

Thrilljoy is returning to San Diego Comic-Con 2026, showcasing 21 new PIX! collectible figures. These exclusives draw inspiration from popular properties like "Beetlejuice," "Wednesday," "Coraline," "Rocky," "Wonder Woman" and "Teenage Mutant Ninja Turtles." Since launching PIX! at SDCC 2025, Thrilljoy has sold over one million units, attributing its rapid success to strong licensed partnerships with major studios. The $19.99 figures, available at booth #4845 and online, feature "Hero" and rare "Chase" editions, fueling collector excitement. Company leaders emphasize innovation and fan engagement, noting last year's quick sell-outs and advising attendees to plan ahead for these highly anticipated releases.

Thrilljoy’s PIX! offerings for San Diego Comic-Con this year include collectible figures inspired by Beetlejuice, Wednesday, Coraline, Rocky and 17 other beloved entertainment properties.

SDCC 2026 — which will bring together fans and celebrities from the world of movies, TV, animation, games, comic books, toys and collectible makers — is slated to take place Thursday to Sunday, July 23-26, at the San Diego Convention Center.

Thrilljoy, which launched its PIX line at SDCC 2025, is, well, thrilled to be returning to the annual pop culture convention later this month. According to Thrilljoy, the company has sold more than 1 million PIX! collectibles since SDCC 2025.

In addition to the collectible figures from Beetlejuice, Wednesday, Coraline and Rocky, Thrilljoy’s exclusives from PIX! at SDCC 2026 includes releases from Wonder Woman, Kubo and the Two Strings, Danny Phantom, Teenage Mutant Ninja Turtles, Toy Story, Invincible, Helluva Boss and Uzumaki.

Other PIX! exclusives at SDCC 2026 include characters from Space Jam, Steven Universe, Hazbin Hotel, Bloo, Street Sharks, Tony the Tiger, Rocket Power and The Exorcist. Of the 21 Thrilljoy PIX! offerings, 19 are pictured throughout this article.

"Our licensed partnerships are at the heart of what we do. While Thrilljoy is a new company, the relationships we've built with our studio and content partners span decades and this trust we have built is what allowed us to scale so quickly,” Thrilljoy co-founder and CCO Dolly Ahluwalia-Kallemeyn said in a statement.

“From major studios like Disney, Paramount, Warner Bros. and Universal to independent teams like the creators of the Terrifier series, our deep industry experience and respect for these franchises have fueled our growth. We're excited to build on that foundation with new licenses as well as new product formats,” Ahluwalia-Kallemeyn added.

A limited number of Thrilljoy’s PIX! figures will be available at Thrilljoy’s SDCC Booth #4845. The figures retail for $19.99 each, and a limited number of non-exclusive editions will be available at Thrilljoy’s retail site as well.

Like all of the figures in the PIX! line, collectors will either land a “Hero” figure or have a 1 in 6 chance to land a “Chase” figure. In some cases, collectors will find a rare figure in their blind-boxed package. Given the numbers of PIX! units sold in such of a short time, the thrill of the collectible hunt has clearly caught on with pop culture fans.

“When we first launched Thrilljoy in October of 2024, the world was a different place. We had enough knowledge of this space to not only pivot our product but to do it quickly, which led to our product relaunch in June of 2025,” Thrilljoy founder & CEO Brian Mariotti said in a statement.

“The one thing people can be sure of is Thrilljoy will continue to push the envelope on innovation and fan service, and that’s the core of why we sold over a million PIX figures in less than a year,” Mariotti added. “What’s coming next is going to pour rocket fuel on our crazy momentum.”

The momentum, of course, is soon carrying Thrilljoy to SDCC 2026, where the company can’t wait to get back to where it all began a year ago.

“Returning to San Diego Comic-Con for our second year is incredibly special for everyone at Thrilljoy! Our community has been at the heart of everything we’ve built from day one, and there’s nothing we love more than being in person and celebrating alongside our fans,” said the company’s director of marketing, Karissa Marston, in a statement.

As is the case with most toys and collectible exclusives sold at SDCC, Marston suggests that fans to plan ahead to stop by Thrilljoy’s booth before the product is gone.

“Last year, our booth sold out in under 45 minutes day one and our Block Party sold out almost instantly, which was an incredible reminder of the passionate community we’ve built together,” Marston added in the statement. “We can’t wait to be back at SDCC again this year creating new memories, celebrating fandom, and thanking the fans who continue to make Thrilljoy what it is today. They really have become more than collectors to us, they’re family.”