Top 20 fastest-growing baby names set to be most popular by 2030

For new parents, choosing a baby name is one of the first - and most difficult - decisions to be made. There are many different things you can take inspiration from, such as pop culture, nature or heritage, or you can simply look to a list of the most popular names of the moment.

However, what’s considered fashionable rarely stays popular for long. Baby name trends rise and fall in popularity, inspired by everything from book characters, celebrity and TV shows to classic favourites making a comeback. But which names will be the most popular in the playground by 2030?

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To find out which names are surging in popularity, the experts at JoJo Maman Bébé analysed a decade of ONS birth data for England and Wales, calculating each name's average annual growth rate to reveal the fastest and most consistently rising baby names for boys and girls.

And they found that baby names linked to well-known celebrities and TV characters are among the fastest risers. Dua is growing by 22.8% a year, likely helped by the global success of singer Dua Lipa, while Daphne (+20.4%) has climbed since the release of Netflix's Bridgerton.

Otis (+15.7%), the name of the lead character in Sex Education, has also become an increasingly popular choice.

The data also suggest parents are looking beyond traditional British favourites. French name Maeva has topped the girls' list with annual growth of 69.1%, while Irish favourite Maeve follows at 47.5%. On the boys' side, French name Remy (+15.9%) and Italian name Enzo (+14.3%) are also climbing the rankings.

And as ever, traditional names continue to be very popular, with Mabel given to 1,527 baby girls in the latest ONS data and Winnie to 416.

Boys' names Otto and Kit are also among the fastest risers, showing that old-fashioned favourites are firmly back in fashion.

Anne Varsanyi, Head of Buying at JoJo Maman Bébé, said: "Choosing a baby's name is one of the first opportunities parents have to express something about their family, whether that's honouring tradition, celebrating heritage or simply choosing a name they love.

"What's particularly fascinating about this year's data is seeing how quickly tastes can change. Some names that once filled classrooms have become increasingly rare, while others that were barely heard a generation ago are now among the country's favourites."