Trinity sheds a third of its ad revenues
City PM
Published May 13, 2009 Reviewed Jun 30, 2026 ✓ Reviewed by citations.press editors
Trinity Mirror said group revenues fell 18% in the first 17 weeks of the year, with ad sales falling 30%.
18 % · group revenues30 % · ad sales
Trinity Mirror, publisher
Net debt had stabilised at £388 million.
388 million pounds · net debt
Trinity Mirror, publisher
Advertising revenues from more than 140 regional titles dropped 36%.
36 % · advertising revenuesmore than 140 titles · regional titles
Trinity Mirror, publisher
The company is targeting £25 million in cost savings.
25 million pounds · cost savings
Trinity Mirror, publisher
Classified advertising in recession‑hit sectors fell more than 50%.
more than 50 % · classified advertising
Trinity Mirror, publisher
Trinity’s national division revenue fell 17% over the period.
17 % · national division revenue
Trinity Mirror, publisher
Digital revenues fell 13% over the period.
13 % · digital revenues
Trinity Mirror, publisher
Circulation dropped 4% over the period.
4 % · circulation
Trinity Mirror, publisher
Trinity Mirror reported that its group revenues fell by 18% and ad sales fell by 30% in the first 17 weeks of the year.
18 % · group revenues30 % · ad sales
Trinity Mirror
Advertising revenues from Trinity Mirror's portfolio of more than 140 regional titles dropped by 36%, with classified advertising falling by more than 50%.
more than 140 · regional titles in portfolio36 % · advertising revenues from regional titlesmore than 50 % · classified advertising
Trinity Mirror
Trinity Mirror's national division revenues fell by 17% and digital revenues fell by 13% over the period.
17 % · national division revenues13 % · digital revenues
Trinity Mirror
Trinity Mirror's circulation dropped by 4%.
4 % · circulation
Trinity Mirror
Trinity's net debt had stabilised at £388 million.
388000000 GBP · net debt
Trinity
Trinity Mirror remains on track to deliver its target of £25 million in cost savings.
25000000 GBP · cost savings target
Trinity Mirror
TRINITY Mirror said yesterday that group revenues fell 18 per cent in the first 17 weeks of the year, dragged down by ad sales falls of 30 per cent.
The Daily Mirror publisher gave a cautious outlook for the full year – but said it expects the combination of cost savings, operating efficiencies and robust circulation revenue to deliver “positive cash flows”.
Advertising revenues from its portfolio of more than 140 regional titles were worst hit, dropping by 36 per cent – with classified advertising in recession-hit sectors such as recruitment and property falling by more than 50 per cent. Trinity’s national division fell 17 per cent over the period, while digital revenues fared slightly better, falling 13 per cent.
“We expect the rate of decline to ease as we go through the remainder of the year as we benefit from weaker comparatives,” the group said – an assumption that is supported by 2009 ad spend forecasts by advertising agency ZenithOptimedia (below).
Circulation remained relatively robust, dropping by 4 per cent.
Trinity, which is led by chief executive Sly Bailey, said that it continues to operate “comfortably” within its debt covenants – and that net debt had stabilised at £388m.
The publisher said that it remains on track to deliver its target of £25m cost savings and that this, coupled with stable cash flows and committed financing “will help to support profitability” in the recession.
