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WHAT DO YOU THINK OF BA COMPARED TO VIRGIN?

City PM Published May 26, 2009 Reviewed Jul 3, 2026 ✓ Reviewed by citations.press editors
Citation-ready fact
Virgin Atlantic reported a 96% increase in profits, partially driven by increases in premium passengers.
96 % · profits
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Citation-ready fact
BA faced difficulties earlier in the year with the launch of Terminal 5, which dissuaded many business-class passengers.
1 · Terminal 5 launch
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Citation-ready fact
BA experienced a crash landing last week.
1 · crash landing
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Citation-ready fact
BA lost some market share to Virgin Atlantic due to Terminal 5 issues.
1 · market share loss
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Citation-ready fact
The last quarter had significant turbulence for Virgin Atlantic.
1 · turbulence
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HOWARD WHEELDON BGC PARTNERS
If Virgin Atlantic has managed to ‘steal’ customers away from other airlines such as BA and still been able to prove that it can make a half decent profit – albeit at miserably low margins – it would appear somewhat mean if I were not to offer congratulations to the airline founder for this seemingly splendid result.

DOUGLAS MCNEILL
BLUE OAR SECURITIES
It is important to bear in mind that BA had some difficulties earlier in the year with the launch of Terminal 5, which dissuaded a lot of business-class passengers from flying with the airline. It’s natural they would have lost some market share to Virgin, but we still have a ‘buy’ on it and it will pull back.

MARK PRIEST
ETX CAPITAL
After BA’s crash landing last week it comes as some surprise that Virgin Atlantic is flying high. A 96 per cent increase in profits, partially driven by increases in premium passengers, seems to buck the trend of many. But the markets won’t be fooled – the last quarter has not been short of turbulence for Virgin.

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