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Bluma Zeigarnik
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In the 1920s, Berlin psychologist Bluma Zeigarnik observed that café waiters could accurately recite long, unpaid orders from memory but lost all details once the bill was settled, according to a 2020 study published in Memory & Cognition.
“In the 1920s, a Berlin psychologist named Bluma Zeigarnik noticed something odd about the waiters at a local café, according to a 2020 study published in Memory & Cognition that traces the discovery …”
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