Browser Choice Alliance

“This was a poll of 2,000 adults in the US who own a Windows PC (either a laptop or desktop)”

“86% believe they should have 'primary control over default browser choice'”

“80% believe there should be a one-click system to pick that default”

“72% of Windows users who tried changing default browsers in the past 1-2 years reported that they encountered challenges while attempting to do so”

“29% of users said that a Windows system update had 'contributed to their browser preference being changed or reset'”

“19% of respondents said that Edge was their preferred browser”

“26% indicated that Microsoft's browser was set as their default in Windows 11”

“7% of those surveyed had Edge as their default when they didn't want it”

“44% of those over the age of 65 reported that changing their browser was a 'complex' task in Windows 11”

“15% of those in the 18 to 44 age group”

“61% of those aged over 65 felt 'slightly or not at all confident in their own ability to consistently select and run the browser of their choice'”

“nearly 1 in 3 Windows users report experiences and tactics that undermine their ability to maintain that choice over time”