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› People › Chris Kempczinski
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Chris Kempczinski
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Business
business · City AM
McDonald’s CEO Chris Kempczinski said weak promotion of value deals and a pullback in digital deals caused a drop in visits that accounted for about two-thirds of the traffic shortfall in the quarter.
“CEO Chris Kempczinski said weak promotion of value deals and a pullback in digital deals, including its buy-one-add-one promotion, led to a drop in visits from customers, which accounted for about tw…”
about 66.7 %
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