City AM/Freshwater poll

“Around 70 per cent of voters believe that supermarket prices are still rising, though at a slower rate than before, while 14 per cent think that inflation is accelerating, according to the City AM/Fr…”

“When asked to estimate grocers' profit taken from every pound spent, voters put the figure at 32p, more than 10 times the actual level.”

“When told that supermarkets make only 3p in profit from each pound in sales, Brits' belief that grocers are price‑gouging fell to just 32 per cent.”