“Fox, he notes, is estimated to be making about $250 million in the US on commercials that run during hydration breaks, according to expert analysis given to BBC Sport”
“Fox, he notes, is estimated to be making about $250 million in the US on commercials that run during hydration breaks, according to expert analysis given to BBC Sport.”
““Football’s been commercializing like crazy for 40 years,” he says. “It’s been taking lessons from the United States sports market in a hundred different ways for the last 30 or 40 years.””
