Donna Benton

“the platform saves customers around $300m a year while driving $1.3bn in global annual spend.”

“In 2012, she sold 50% of the business to an investment company to help fast-track international growth and the shift from print to digital.”

“In 2018, Benton sold a majority stake to a private investor group, before announcing her full exit two years later, after selling her remaining 15%.”

“In 2023, Benton returned to The ENTERTAINER as shareholder and CEO after the chair asked her to come back.”

“Within months, she had restructured the company, brought back her old team and signed 1,700 new merchants.”

“In the end, Benton said The ENTERTAINER gave away 250,000 memberships in the UAE and another 100,000 across the GCC, worth AED100m, or about £20m, in total.”

“The first 50,000 memberships went in 43 minutes.”

“Another 50,000 went in 50 minutes.”

“At its peak, Benton said, The ENTERTRAINER was in 15 countries.”