Elizabeth Stein

“Stein, 45, who will pocket an estimated $400 million after taxes, will remain CEO.”

“By the end of 2011, revenue hit a record $200,000, up from five figures previously.”

“Within two years, Whole Foods was selling Purely Elizabeth in six regions, helping boost revenue to $1 million.”

“Walmart brought on the brand in 2017, and that same year, the business also became the top-selling granola at natural grocers nationwide.”

“That same year, the business also became the top-selling granola at natural grocers nationwide. That’s also around the time she decided to raise her first outside capital, securing a series A of $3 m…”

“She waited another five years before raising $50 million in a series B funding round from such partners as publicly traded Fresh Del Monte Produce to build infrastructure, scale production and invest…”

“By the end of 2024, Purely Elizabeth hit about $150 million in annual revenue and more than 10,000 retailers.”

“That year, the brand, which was already profitable, launched its now bestselling cookie granola.”

“Now in more than 30,000 stores around the country, Purely Elizabeth more than doubled its sales in the last two years and is on track to top $300 million in revenue by the end of this year.”

“When Stein started the business, the entire granola category was estimated at $300 million in retail sales in all. Today it’s more than four times that size.”