Evelyn Mora

“AI systems need to understand not only what humans say, but how humans build, move, hesitate, explore, compare, and decide within environments”

“The "oxygen and fuel for the success and longevity and true expansion of AI," she says, "will be human data" — data that "requires a very deep understanding of humans."”

“Mora points to a "hesitation score" that can be captured in a virtual experience but is much harder to discern by just pointing cameras to people in a store or taking surveys.”