Lending Tree

“29% of users of popular BNPL brands like Klarna and Affim use the services to purchase ever-pricier groceries and other essentials on credit”

“54% saying they wouldn’t be able to make ends meet without the loans”

“usage numbers represent a 25% jump from last year”

“Groceries are now third on Lending Tree’s list of items most commonly purchased with BNPL”

“One in four BNPL users have had three or more active BNPL loans at one time”

“68% said that the loans wind up enabling them to overspend”