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Manolo Arroyo
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Coca-Cola’s CMO Manolo Arroyo said that AI made ad development faster and cheaper, cutting production time from a year to one month.
“Coca-Cola has previously commissioned artificial intelligence studios to develop its Christmas adverts, with its CMO Manolo Arroyo claiming that AI made ad development faster and cheaper—cutting prod…”
from 1 year
to 1 month
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