Morning Consult

“Around 57% of Gen Zers want to become influencers, according to a 2023 survey from Morning Consult.”

“And nearly half (41%) of adults overall would choose the career as well.”

“Around 53% of the young generation believe that becoming an influencer is a reputable career choice, and around the same amount would ditch their current gigs if they could do content creation that p…”

“Around three in 10 Gen Z would even pay to make their influencer aspirations become a reality.”