NielsenIQ and World Data Lab

“India is projected to have 10.8 crore affluent consumers by 2036, marginally surpassing China’s 10.3 crore”

“India is estimated to have about 2.6 crore affluent consumers in 2026 and is projected to add 8.2 crore over the next decade.”

“China is projected to add 6.2 crore affluent consumers during the same period.”

“India has 64.9 crore “core consumers” in 2026”

“The US is projected to have 23.1 crore affluent consumers by 2036”

“Worldwide, the affluent population is forecast to reach 102.5 crore by then, an increase of 36.9 crore from 2026.”

“affluent consumers are projected to spend $35.9 trillion during the year”

“compared with $31.6 trillion for the much larger core-consumer group”

“Among people it calls “upgrade consumers”, 60% said they focus on value for money, while 46% said they are willing to pay for convenience.”