“When Thurston’s company made most of its brand acquisitions in 2021, advertising accounted for 75% of revenue, and 70% of that was concentrated in a single category: outdoor gear.”
“Today, 60% of my revenue is recurring, extremely stable revenue that is either SaaS or consumer subscription. 40% is advertising tied to the media business.”
“Outside Days, the company’s four-day outdoor festival in Colorado, sponsored by REI, Brooks, Jeep and The North Face, which brought in 40,000 people this year.”
“It’s mind-blowing that there are roughly 2 million acres of undeveloped land on U.S. playgrounds that groups like the Trust for Public Land are working to convert into usable green space.”
