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tech · UnHerd
“The internet has now had about three decades to hobble print journalism, scatter established criticism to the wind, and reduce almost everything else to advertising.”
about 3 decades
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world · UnHerd
“That transgressive Boomer counterculture Sontag once championed may have devolved into a thousand marketable Gen‑X subcultures by the Nineties.”
1000 subcultures
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tech · UnHerd
“Within the next 10 years, Pitchfork would go on to become the internet music review site par excellence, averaging one million monthly readers.”
10 years
1000000 readers
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world · UnHerd
“In 2006, Pitchfork even managed to create its own significant music festival in Chicago (and later in Barcelona, too),”
2006 year
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world · UnHerd
“Just as the last 15 years or so of pop culture can be seen as an aggressive overcorrection against that stereotype,”
15 years
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tech · UnHerd
“Pitchfork itself has spent the last decade and a half slowly winding down into post‑Web 2.0 irrelevance.”
10.5 years
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business · UnHerd
“In 2015, Condé Nast bought the site,”
2015 year
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business · UnHerd
“Anna Wintour promptly folded the company into GQ two years ago.”
2 years
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tech · UnHerd
“On 20 January 2026 — 30 years into its reign as the last bastion of genuine music criticism — Pitchfork announced it would be transferring to a subscription model,”
30 years
-
world · UnHerd
“In 2019, the site began issuing extremely positive reviews of old Taylor Swift albums,”
2019 year
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tech · UnHerd
“Two years later, it offered an editorial — maybe the lowest point in the site’s entire history — entitled “Pitchfork Reviews: Rescored” in which the editors offered about twenty re‑dos of old reviews,”
about 20 re‑dos
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tech · UnHerd
“In 2000 review of Radiohead’s Kid A for the site famously garnered a bit of negative, mocking attention — yet the fact that the site awarded the album its rare perfect 10.0 rating,”
2000 year
10 rating
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tech · UnHerd
“the site’s 3.3 review of the Jacksonville indie band Black Kids’ first record — which consisted of a single picture and a frowning face emoji, along with the word “sorry”— as a major reason for the b…”
3.3 rating
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tech · UnHerd
“the 0.0 rating it awarded to the Australian band Jet’s 2006 record Shine On:”
0 rating
2006 year
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business · UnHerd
“Schreiber himself left in 2018, replaced by Puja Patel, who served as general editor until 2024.”
2018 year
2024 year
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world · UnHerd
“In 2002, the site had declared the great cult band Pavement’s yearning slacker classic “Gold Soundz” the best song of the Nineties: in 2022, it was now Mariah Carey’s “Fantasy” — and not even the ori…”
2002 year
2022 year
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finance · UnHerd
“As of this January, to go back and actually read any of this history now requires a $5 subscription.”
5 USD
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world · UnHerd
“The site’s ecstatic review for Arcade Fire’s debut 2004 record Funeral”
2004 year