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Sir Martin Sorrell
9
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1 publication
Tech
Business
tech · City PM
Sir Martin Sorrell predicts AI will leave the advertising industry employing fewer people in the years ahead
“AI will leave the advertising industry employing “fewer people” in the years ahead”
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tech · City PM
Sir Martin Sorrell said there will be fewer art directors, copywriters, media planners and buyers in the advertising industry
“There are going to be fewer art directors and copywriters,” he said. “There’ll be fewer people in media planning and buying. Net-net, to answer your question head-on, there will be less.”
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tech · City PM
Sir Martin Sorrell said AI consumers are adopting AI faster than companies
“AI consumers are adopting AI faster than companies”
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business · City PM
Sir Martin Sorrell said companies are hesitant to change when doing well
“If it ain’t broke, don’t fix it. Companies are very hesitant to change when they’re doing well”
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business · City PM
Sir Martin Sorrell said he would like clients to spend more on marketing
“We’d like to see clients spending a bit more on marketing”
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business · City PM
Sir Martin Sorrell said companies are doing very, very well
“Companies are doing very, very well”
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business · City PM
Sir Martin Sorrell said the puzzle is why companies are not spending more because they are squeezing their supply chain
“The puzzle is why they’re not spending more. I think it’s because they’re squeezing their supply chain”
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tech · City PM
Sir Martin Sorrell said it’s an opportunity for disruptors
“It’s an opportunity for disruptors”
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business · City PM
Sir Martin Sorrell said traditional companies are under huge pressure
“The traditional companies are under huge pressure”
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