Sir Martin Sorrell

“AI will leave the advertising industry employing “fewer people” in the years ahead”

“There are going to be fewer art directors and copywriters,” he said. “There’ll be fewer people in media planning and buying. Net-net, to answer your question head-on, there will be less.”

“AI consumers are adopting AI faster than companies”

“If it ain’t broke, don’t fix it. Companies are very hesitant to change when they’re doing well”

“We’d like to see clients spending a bit more on marketing”

“Companies are doing very, very well”

“The puzzle is why they’re not spending more. I think it’s because they’re squeezing their supply chain”

“It’s an opportunity for disruptors”

“The traditional companies are under huge pressure”