Vercel and the World Retail Congress

“20% of UK consumers use AI search platforms such as ChatGPT and Google Gemini over social media to kick off their retail discovery”

“87% of UK shoppers find AI recommendations useful, but only 55% have made a purchase following an AI recommendation”

“only 10% of shoppers admitting that they would spend more time with an AI shopping assistant than a human fulfilling the same role”

“79% prefer to open a retailer’s website to start online shopping”

“65% still prefer to pay a visit to the retailer’s bricks-and-mortar location and see the goods for themselves before parting with their cash”

“33% of UK customers are concerned that AI doesn’t show them the best products”

“43% are likely to prefer one retailer over another due to a superior AI-powered experience”