Vivien Wong

“At 28, Vivien Wong walked away from an £80,000-a-year accounting job to start making ice cream with her brother.”

“When the company was considering moving from a 5,000 sq ft factory to a 30,000 sq ft site, with annual rent jumping from around £40,000 to £500,000, Wong says...”

“Everyone says we're like an overnight success 12 years in the making," she says.”

“For its first five years Wong sold mochi to restaurants and cinemas before she saved enough money to invest in branding and move into supermarkets.”

“Instead, she recommends getting a product '80% of the way there', launching it and improving it as you go - like she did with Little Moons.”